3 Body Problem
Studio: Ignition Creative
Client: Netflix
Role: Animation
Overview:
Animated existing key art for Netflix’s 3 Body Problem into a global motion poster campaign. Created subtle eye-blink animation and an organic, ominous countdown treatment for large-format displays in Times Square, Sunset Boulevard, and other locations worldwide.
Concept:
The concept focused on creating suspense through simple, unsettling motion. A close-up of a blinking eye reflects the mysterious countdown—a key element of the series—while eerie typography and subtle animation build tension and curiosity leading up to the premiere.
Animated existing key art for Netflix’s 3 Body Problem into a global motion poster campaign. Created subtle eye-blink animation and an organic, ominous countdown treatment for large-format displays in Times Square, Sunset Boulevard, and other locations worldwide.
Concept:
The concept focused on creating suspense through simple, unsettling motion. A close-up of a blinking eye reflects the mysterious countdown—a key element of the series—while eerie typography and subtle animation build tension and curiosity leading up to the premiere.
Producer: Jake Quinn
Animation: Brown Yoon